Born in Táchira. Made in New York.
Jhoan Estupiñan grew up among sacks of sugar in Táchira, Venezuela, where his mother opened a pastry business when he was ten. At fifteen he began training as a pastry chef, and at sixteen he was already teaching classes. He co-founded Repostería La Magia in San Cristóbal and studied pastry in Bogotá and London.
In 2018 he arrived in New York with one small suitcase. His first job was washing dishes. For years he worked 12- to 14-hour days, baking by day and taking any job he could find by night, saving for one dream: a pastry shop of his own.
In 2021, in the middle of the pandemic, he opened his first kitchen in Long Island City. In 2024 Jhoanes moved to 33-04 Broadway in Astoria and became a full bakery, restaurant and café, where the flavors of Latin America meet European pastry technique. In 2025 we launched our wholesale division, bringing our pastries to businesses across New York, New Jersey and Pennsylvania.
“I never gave up.” — Chef Jhoan
Today our team bakes fresh every day with the same idea we started with: come as you are, and leave with a full stomach, a happy heart and a smile.
Visit us
33-04 Broadway, Astoria, NY 11106
(347) 408-7024